Cake For Dinner

As Creative Director at Cake For Dinner, I’ve been immersed in building the brand from the ground up—shaping our creative identity, forging a clear product vision, and ensuring every detail feels authentic to who we are. My role goes far beyond sketching collections. I’ve learned how to build and evolve a cohesive brand, creating products that are both distinctive and deeply meaningful to our customers.

I’m proud to have built and led our design team and process from scratch, guiding each season from the first spark of an idea through print, color, fabrication, and silhouette, all the way to the final product. Brand storytelling and maintaining a consistent, recognizable point of view drive every decision I make.

Wearing many hats is part of the job—one day I might be developing our Shopify website, planning wholesale strategy, directing photoshoots, or working on marketing initiatives. On another, I’m collaborating on distribution or jumping in to solve whatever challenge comes up. This hands-on approach has given me a 360-degree view of what it takes to run and grow a modern fashion brand.

As Cake For Dinner has grown, I’ve become just as invested in operations and business strategy—leading marketing and PR efforts, hiring and mentoring design and technical teams, and making sure every aspect of the business is moving forward together. My roll-up-my-sleeves mentality means I’ll do whatever it takes, whether it’s managing the social calendar, designing the next collection, setting up a pop-up, or fulfilling online orders—always keeping an eye on what’s next for the brand.

What excites me most is connecting creativity with commerce. I know how to make product, merchandising, marketing, social media, and brand positioning work together seamlessly to create a business that truly resonates with people. That’s what motivates me every day.

Cake For Dinner Retail Design